What Makes a Phenomenal Copywriter?

Copy /ˈkäpē/- content that hooks a prospective client in such a way that they become lifelong fans

Someone who understands your market inside and out! I know your market, because I am your market. If you sell a fitness product, I likely own it. If you’re in the supplement market, I probably take it. If it’s weightloss, I’ve tried it. Nutritional Information? I eat it.

I’m a health and fitness geek. And an info-product addict. Combine these with my knowledge of direct response copywriting, and you’ve got a recipe for success!